diff --git a/content/philosophy.tree b/content/philosophy.tree
index a15ad37..44d983c 100644
--- a/content/philosophy.tree
+++ b/content/philosophy.tree
@@ -17,6 +17,9 @@
         - but if you decide to stay please approach these thoughtfully and respectfully, with more
         of a a "this is interesting" than "I disagree with this" vibe
 
+        % id = "01JBAK8GABBRYFED4AMGC4BKTB"
+        - there's a reason I don't include these branches in [page:treehouse/new][] alright
+
 % id = "01HFYZKREV634J021ZMCDSP7G4"
 + :page: hedonic treadmill ([wikipedia](https://en.wikipedia.org/wiki/Hedonic_treadmill))
 
@@ -94,3 +97,75 @@
         % id = "01J1Q8SBGFTFAS3BRAGPZC1G0N"
         - even if it means being called an old fart at some point.
         timeless > trendy
+
+% id = "01JBAK3T1ZFWVQS5GK6B28MG3M"
++ :page: "I build things"
+
+    % id = "01JBAK3T1ZMTJS5A9Z5VFFQR0V"
+    - aka how to sound like the most boring software developer ever.
+
+    % id = "01JBAK3T1ZCCJHXGMQSCJVEN93"
+    - I can't count the amount of times I've heard this phrase.
+    You say it, and it sounds so profound.
+    So grand.
+
+        % id = "01JBAK3T1Z2DX52MEK755C2NZH"
+        - *You. Build. Things.* after all.
+
+        % id = "01JBAK3T1ZW84TQ6SZBPSP0EQZ"
+        + but behind those no words is no substance.
+        You build things, so what?
+
+            % id = "01JBAK3T1Z7BPG32ZDD9Q5SZAX"
+            - [the film starts, the film ends. nothing is said inbetween.](https://www.youtube.com/watch?v=SILVQpqmH7U){.secret}
+
+            % id = "01JBAK3T1Z09EMEVYZDWM1Z9MX"
+            - [humpty dumpty sat on the wall...](https://youtu.be/AIxY_Y9TGWI?t=475)
+
+    % id = "01JBAK3T1ZYGQTNCQTVFK3CF37"
+    - if you're so uncreative as to _only_ be able to say you build things...
+    yeah you're not very creative are you.
+
+    % id = "01JBAK3T1Z472KF0XFYZNNXA6Z"
+    - liquidex yells at cloud.
+
+        % id = "01JBAK3T1ZHGDQFZNYGY941QDX"
+        - there's a reason I call myself a programming wizard.
+        that one word tells you so much more about my nature than "I build things."
+
+            % id = "01JBAK3T1ZR1E3BPTTEQ1YDE0H"
+            - the wizard part is about wanting to go deeper, to explore every nook and cranny of the software I obsess over.
+            uncover arcane knowledge few to no people know about.
+
+    % id = "01JBAK3T1ZDXXXC5KEAZD0JWGA"
+    - fucking, EVERYBODY builds things in this industry, arrite
+
+        % id = "01JBAK3T1Z2N453PMF5Q2NZFDJ"
+        - "I build things" is something literally _every_ creative can say.
+
+    % id = "01JBAK3T1ZB00ANB28N21G2DZK"
+    + by the way here's a funny: <https://godly.website/>
+    have fun browsing bad UX design xoxo
+
+        % id = "01JBAK3T1Z3DE0D6EW7C5GAEB9"
+        - this website feels like it never had a UX designer look at it either.
+
+            % id = "01JBAK3T1Z8K7DZJZY3S0CJGWH"
+            - explore the [directory](https://godly.website/directory)---a list of categories, each of which is a link that takes up the entire width of the screen,
+            so you never have any space to autoscroll with your middle mouse button
+
+                % id = "01JBAK3T1Z506G168Q7GPW78QS"
+                - the fact the categories include boring garbage such as: "Agency", "E-commerce", "Startup", "Development", "Mobile App", "Finance", "SaaS",
+                and of course the badges on the front page start with "AI" and "Web3" tells you a lot about the creators.
+
+                "quality" my ass.
+
+        % id = "01JBAK3T1Z9N7ZA6BKER4EQPKA"
+        - this website doesn't even work without JavaScript, even though it's purely static content.
+
+            % id = "01JBAK3T1Z4FWSC4KEEQJJV669"
+            - look I know treehouse barely works without JS, but _at least you can read it._
+
+        % id = "01JBAK3T1Z6QSCGVE9PF9CWFGC"
+        - an entry on this website provoked me to write this.
+        I don't want to call out the specific one because it would be missing the point.